Personal representation
AlpenSpirit works close to the brand, product and audience as a reliable extension of the respective team.
← Back to the main pageAbout AlpenSpirit
Personally led. Internationally minded.
AlpenSpirit is a personally led B2B boutique for premium and craft spirits, focused on brand representation, trade fair activation and structured market development.
HP
Professional portrait to followFounder · AlpenSpirit
AlpenSpirit is led by Hendrik Platzbecker.
Hendrik Platzbecker combines experience in leading interdisciplinary teams with international customer engagement and a strong understanding of professional brand communication.
He has represented distilleries and industry associations at German trade and consumer fairs, focusing on proactive visitor engagement, credible product communication and the structured development of sales and follow-up contacts.
Experience & approach
Do not just be present. Be relevant.
Proactive communication
Conversations are initiated deliberately, products are explained clearly and relevant contacts are qualified.
Commercial perspective
Brand impact and tangible opportunities are considered together, from the trade fair stand to a new market.
How we work
From the first conversation to a clear next step.
- 01Understand goals
- 02Assess potential
- 03Design the model
- 04Activate the market
- 05Build on results
A clear role
Personal business development without unnecessary structures.
AlpenSpirit provides brand representation, business development and market access. It is not an importer, distributor, stockholder or fulfilment provider. Import, duty, warehousing and fulfilment remain with the distillery or are handled with suitable local partners.