Brand Representation
A credible voice for provenance, craft and character.
Premium Spirits · Sales · Promotion
Exceptional spirits.
Professionally represented.
AlpenSpirit connects independent distilleries with new customers, commercial partners and international markets – personally, proactively and with a clear focus on tangible opportunities.
Trade Fair Activation
Proactive engagement, relevant traffic and actionable contacts.
Market Development
Structured access to the right partners and new markets.
The AlpenSpirit approach
Exceptional products deserve more than a place on a shelf.
They need a presence that makes provenance tangible, starts conversations and turns attention into lasting commercial relationships.
Services
Visibility is the beginning. Growth starts with dialogue.
From personal engagement at the trade-fair stand to structured international market development, AlpenSpirit connects brand impact with proactive business development.
Trade Fairs & Promotion
Proactive visitor engagement, on-brand stand representation, product presentation and structured lead generation.
More qualified traffic and relevant conversations.↗Brand Ambassador
Credible storytelling, tastings, masterclasses and product education for consumers, trade, hospitality and professional audiences.
Deeper understanding, enthusiasm and brand affinity.↗Sales & Business Development
Targeted partner outreach, sales support, market analysis and consistent development of tangible opportunities.
More structure and momentum in the sales pipeline.↗International Market Access
Export readiness, market and partner selection, launch architecture, trade education and distributor steering.
A clear, realistic route into new markets.↗For distilleries
You create exceptional spirits. AlpenSpirit makes sure they are represented exceptionally.
AlpenSpirit becomes an extension of your team wherever time, presence or specialist market expertise is missing – flexible, personal and always true to your brand.
- 01Professional representation at trade and consumer fairs
- 02Proactive engagement instead of passive stand support
- 03Informed product communication and credible storytelling
- 04Sales development without immediately building an in-house department
International Market Access
A curated portfolio.The right partners.Market development with substance.
As an outsourced business development office, AlpenSpirit connects selected European craft producers with importers, distributors, retail and hospitality. AlpenSpirit is not an importer, distributor, stockholder or fulfilment provider; its focus is brand representation, business development and market access.
Readiness
Assess product, brand, export readiness and market potential.
Architecture
Align target market, channels, partners, pricing and launch.
Activation
Win partners, deliver trade education and build visibility.
Growth
Develop pipeline, partner activity and reorders systematically.
iImport, duty, warehousing and fulfilment are handled with suitable local partners where required.
Curated portfolio · in preparation
For international partners
European craft. Curated for the right market.
AlpenSpirit is developing a focused portfolio of authentic producers – with transparent provenance, clear positioning and genuine potential for long-term category building.
Discuss a project↗HP
Professional portrait to followPersonally led
Hendrik Platzbecker
Founder · AlpenSpirit
Hendrik Platzbecker combines experience in leading interdisciplinary teams with international customer engagement and a strong understanding of professional brand communication.
He has represented distilleries and industry associations at German trade and consumer fairs, focusing on proactive visitor engagement, credible product communication and the structured development of sales and follow-up contacts.
“Do not just be present. Be relevant.”
How we work
From the first conversation to a clear next step.
- 01Understand goals
- 02Assess potential
- 03Design the model
- 04Activate the market
- 05Build on results
The next step
Let’s set your brand in motion.
Tell us about your distillery, your next trade fair or the market you want to enter. In an initial conversation, we identify where AlpenSpirit can add tangible value.
Location & scopePenzberg · Germany & international